Pricing is key when it comes to margin in your business.

A 10% discount can cost 60% in gross profit!

4 common product pricing mistakes

  • Cost-Led Pricing (markup based on cost)
  • Benchmarking (competitive comparison)
  • Low-Price Leader (price low in hopes of higher volume)
  • Guess (?)

Symptoms of a mistaken pricing strategy

  • Paying yourself (the owner) what’s left instead of a salary
  • Busier than ever but no significant profit increase
  • Proud of delivering more than you are charging


What if you were able to

  • Pay commission and bonuses
  • Provide Volume discounts
  • Reinvest in your business
  • Pay yourself
  • Fulfill your destiny and purpose

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